Veganism is not a new trend. And the people who choose it to have a diet free of meat and free of fish and any food of animal origin, such as eggs or dairy products. It is also important to note that vegans do not use genuine leather garments or have remained prepared with some element of natural origin.
More and more persons embrace this lifestyle and tend to consume organic and environmentally friendly products, not only in food but also in cosmetic products.
Due to this strong trend towards ‘green’, two concepts are often confused: organic and vegan. The first implies that the products use formulas with 95% raw materials of natural origin (such as vegetable fats, waxes and essential oils). In turn, they should not have synthetic dyes or perfumes or oils derived from petroleum.
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Fruits for Hair Care
Natural ingredients with molecular innovation. This trend is also turning to ‘vegan-friendly shampoos and conditioners. Fructis -of Garnier- was a pioneer in launching this formula.
Its products include an active fruit concentrate to add strength and shine to hair, glucose and fructose to promote its growth, and; vitamins to maintain hair quality.
The company uses natural ingredients found in fruits such as coconut, lemon, avocado and oils such as Argan, among others, to achieve even better results by penetrating the hair fibre.
In this method, Fructis remains committed to maintaining and caring for the environment through the use of natural and paraben-free products, and
The ‘Celebrities’ also Participate
The trend towards ‘ecofriendly’ seems to have more and more repercussion. Using products that do not harm the environment or animals is expanding worldwide in all possible fields – now also in hair care – from ordinary people to celebrities.
One of the cases is Leonardo Di Caprio, who calls himself an actor and an environmentalist in his Instagram account. He exists in a house in Los Angeles that has solar panels and drives a hybrid car. It also has its environmental foundation – Fundacion Leonardo Di Caprio. In which it seeks to protect the last virgin places on the planet through grants, campaigns and media projects.
Another celebrity is Emma Watson. The famous actress launched in 2010 the website ‘FeelGood Style’ dedicated to a sustainable lifestyle. Also, when she has to attend galas, she wears ecological dresses made from recycled materials. The actress is behind the eco-friendly fashion line Pure. Threads, with which they want to introduce a fresh ethical perspective into the fashion universe. By exploring environmentally sustainable products.
Stella McCartney is one of the great designers who remains dedicated to promoting the use of ecological clothing. In turn, its stores run on sustainable energy. The designer is vegetarian and wants to show that the industry can adapt to avoid damaging. The environment and animals and that people will continue to buy.
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