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About Hello Fresh vs Blue Apron

Meal kit delivery services have become progressively popular in recent years, with the convenience of having fresh, pre-portioned ingredients sent right to your door. Hello Fresh and Blue Apron are two of the most well-known and widely used meal kit delivery services, each with unique features and benefits.

What is Hello Fresh?

Hello Fresh

It is a meal equipment delivery service that provides customers with pre-measured ingredients and recipe cards to create customized meals in the comfort of their own homes. Founded in 2011, Hello Fresh has become popular with busy individuals and families seeking a convenient and healthy meal solution.

One of the unique features of Hello Fresh is its wide variety of menu options, which cater to different dietary preferences and restrictions. Customers can choose from vegetarian, low-calorie, and family-friendly menus. Hello, Fresh is also committed to using fresh, high-quality ingredients in each recipe, sourcing its produce and proteins from trusted suppliers.

What sets Hello Fresh apart?

Aside from its menu variety and focus on fresh ingredients, Hello Fresh also offers flexibility to customers in terms of the number of meals and servings they receive each week. Customers can choose between two to four recipes per week, with the option to serve two or four people per meal. Additionally, Hello Fresh allows customers to skip weeks or pause their subscriptions at any time, making it a convenient option for those with unpredictable schedules.

What is Blue Apron?

Blue Apron

It is a mealtime kit delivery service that provides customers with pre-portioned ingredients and recipes for preparing meals at home. Founded in 2012, the company is committed to sustainability, partnering with local farmers and suppliers to source its ingredients.

Blue Apron offers a range of menu options, including vegetarian and low-calorie recipes, and allows customers to customize their meals and skip deliveries when needed. The company also emphasizes its commitment to minimizing food waste through responsible sourcing and packaging practices.

Menu Options and Recipes

Hello Fresh vs Blue Apron. Which meal kit delivery service has the best menu options and recipes? Both companies offer a variety of recipes and menu options that outfit different dietary needs and preferences.

Hello Fresh stands out for its weekly menu variety, including over 20 recipes. Their recipes feature fresh ingredients and are easy to follow, even for novice cooks. Hello, Fresh also offers a range of customization options, such as vegetarian, low-calorie, and family-friendly meals.

Blue Apron, on the other hand, offers a smaller selection of recipes but ensures the highest quality ingredients. They partner with local farmers and sustainable producers to provide their meals with the freshest and most flavorful ingredients. Their recipes range from vegetarian to meat and fish-based options and include globally inspired flavors.

Comparison of Menu Options and Recipes

Here’s a side-by-side comparison of the menu options and recipes offered by Hello Fresh and Blue Apron:

Meal Kits Hello Fresh Blue Apron
Weekly Menu Variety Over 20 recipes 12 recipes
Dietary Options Vegetarian, low-calorie, family-friendly Vegetarian, meat, and fish-based options
Flavor Profiles Global flavors with a focus on fresh ingredients Seasonal and fresh ingredients with globally inspired flavors
Difficulty Level Easy to follow, even for novice cooks Slightly more complex

It offers a wider variety of menu options and customization choices for different dietary needs. In contrast, Blue Apron offers a smaller selection of high-quality recipes with globally inspired flavors. Both companies utilize fresh ingredients and provide easy-to-follow recipes, making them great options for busy individuals or families looking for convenient and healthy meal solutions.

Pricing and Plans

Regarding pricing and plans, both Hello Fresh and Blue Apron offer various options to suit different needs and budgets. Hello Fresh offers three meal plans: the Classic Plan, which serves two or four people. The Family Plan serves four people, and the Veggie Plan serves two or four people. The Classic Plan starts at $7.49 per serving, the Family Plan at $6.99 per serving, and the Veggie Plan at $7.49 per serving.

On the other hand, Blue Apron offers two-person and family plans and a vegetarian option. The two-person plan costs $7.49 per serving, while the family plan costs $7.49. The vegetarian plan starts at $7.49 per serving as well. Blue Apron also offers a signature wine plan, with six bottles of wine delivered monthly for an additional $65.99.

Special Offers

Hello Fresh and Blue Apron frequently offer new customers special promotions and discounts. Hello Fresh typically offers a certain percentage off the first few orders, while Blue Apron offers free meals for the first week of service. Both companies also offer gift cards for purchase, which can be a great option for gifting meal kits to friends or family.

Delivery and Packaging

Regarding meal kit delivery services, reliability, and sustainable packaging are two important factors. Here’s how Hello Fresh and Blue Apron compare:

Service Delivery Packaging
Hello Fresh Delivers to all continental US states Meals are packed in paper bags with water and non-toxic gel ice packs.
Blue Apron Delivers to most of the US, excluding Hawaii and Alaska Meals are packed in recyclable plastic bags with ice packs made of non-toxic ingredients

Both services have a reliable delivery record, with on-time and intact deliveries being the norm. Regarding packaging, both Hello Fresh and Blue Apron have tried to reduce waste and use eco-friendly materials where possible. However, Hello Fresh’s use of paper bags may be a more sustainable option for some customers.

Customer Reviews and Satisfaction

Customer Reviews and Satisfaction

Customer reviews and satisfaction ratings are crucial when assessing the quality of a meal kit delivery service. Hello Fresh and Blue Apron have their share of loyal followers and detractors, so let’s look at what customers have to say.

Hello Fresh Reviews

It has an impressive number of positive reviews from satisfied customers. Many reviewers praised the service’s easy-to-follow recipes, fresh ingredients, and reliable delivery. Customers also appreciated the variety of menu options and the ability to customize their weekly plans.

“I love using Hello Fresh! The meals are delicious, there’s tons of variety, and the recipes are always clear and easy to follow. Plus, the ingredients are always fresh and high-quality.” – Sarah, Hello Fresh customer

While there were some negative reviews, most were related to individual preferences or problems with delivery. Some customers also felt the portions were too small, although this was not a common complaint.

Blue Apron Satisfaction

It also has many satisfied customers who appreciate the service’s commitment to sustainability and supporting local farmers. Blue Apron’s reviews often mention the ingredients’ high quality and creative recipes.

“I’ve been using Blue Apron for over a year, and I’m always impressed with the ingredients’ quality and the recipes’ creativity. It’s a great way to try new foods and learn new cooking techniques.” – Mike, Blue Apron customer.

However, some reviewers noted that the portions could be larger and that some recipes were more challenging to prepare. Others had issues with delivery delays or missing ingredients.

Overall, while both Hello Fresh and Blue Apron have their strengths and weaknesses, most customers seem satisfied with the service quality and the meals they receive. It’s important to remember that individual experiences may vary, so it’s always a good idea to read multiple reviews and consider your needs and preferences before choosing a meal kit delivery service.

Additional Services and Benefits

Additional Services and Benefits

Hello Fresh and Blue Apron offer additional services and benefits beyond their meal kit delivery services. These extras can enhance the overall customer experience and add value to their subscriptions.

Hello Fresh

Hello Fresh provides customers with a variety of benefits, including:

Benefits Description
Flexibility Customers can pause, skip, or cancel their subscription anytime, making it easy to customize their delivery schedule based on their needs.
Mobile App Customers can easily manage their accounts and delivery preferences through the Hello Fresh mobile app, available for both Android and iOS devices.
Wine Pairing Hello Fresh customers can add wine to their meal kit orders for an additional cost and receive expertly selected wine pairings that complement their chosen recipes.
Cooking Classes Customers can access a range of virtual cooking classes on the Hello Fresh website, with step-by-step instructions and tips from professional chefs.

Blue Apron

Blue Apron also offers a range of additional services and benefits, including:

Benefits Description
Customizable Meal Plans Customers can choose from various meal plans, including vegetarian, carb-conscious, and wellness plans, to fit their dietary needs and preferences best.
Marketplace Blue Apron also offers a marketplace where customers can purchase kitchen tools, utensils, and other culinary items they may need to prepare their meals.
Wine Delivery Blue Apron customers can also sign up for a monthly wine delivery service that pairs wines with their meal kits, with each shipment containing six bottles of wine.
Partnerships Blue Apron partners with various organizations, including farmers and artisanal producers, to provide customers with high-quality ingredients and promote sustainability.

Both Hello Fresh and Blue Apron offer additional services and benefits to enhance the customer experience. Depending on individual preferences and needs, customers may find that one service offers a more suitable range of options.

Comparison Summary

Hello Fresh and Blue Apron are two of the most popular options when considering meal kit delivery services. While both offer high-quality ingredients, customizable menus, and reliable delivery, some key differences exist.

Factor Hello Fresh Blue Apron
Menu Variety Offers a wider range of recipes with flexible meal plans Focuses on seasonal ingredients and recipes with fewer customization options
Pricing Slightly more expensive, but offers more frequent discounts and promotions Offers more affordable pricing options, but fewer discounts and promotions
Delivery and Packaging Reliable and eco-friendly packaging, with options for flexible delivery schedules Reliable delivery, with a focus on sustainable and locally-sourced ingredients
Customer Satisfaction Generally positive reviews, with many customers praising the freshness of ingredients and ease of cooking Varies widely, with some customers reporting issues with delivery or missing ingredients
Additional Services and Benefits Offers a wider range of recipe options and the ability to skip weeks without canceling a subscription Partnerships with well-known chefs and focus on sustainability.

Ultimately, the choice between Hello Fresh and Blue Apron comes from personal preferences and priorities. Both offer high-quality ingredients, delicious recipes, and reliable delivery but differ in pricing and menu variety. Consider each service’s strengths and weaknesses carefully before making a decision.


Here are some frequently asked questions about Hello Fresh and Blue Apron:

  1. How do I cancel my subscription?

To cancel your Hello Fresh subscription, log in to your version and follow the prompts to cancel. With Blue Apron, you can cancel your subscription by logging in to your account and clicking on “Account Info.”

  1. Can I skip a week of deliveries?

Yes, both Hello Fresh and Blue Apron allow you to skip a week of deliveries. Log in to your account and select the week you want to skip.

  1. Are there vegetarian options available?

Yes, both Hello Fresh and Blue Apron offer vegetarian options. You can select vegetarian meals when customizing your menu.

  1. Can I customize my meals?

Yes, both Hello Fresh and Blue Apron allow you to customize your meals to some extent. You can select your meal preferences or swap out ingredients for certain dishes.

  1. How fresh are the ingredients?

Both are use fresh ingredients sourced from high-quality suppliers. The components are typically delivered to your door within a few days of being harvested.

  1. What if I have dietary restrictions?

[Hello Fresh] and Blue Apron offers options for those with dietary restrictions, such as gluten- or dairy-free meals. When customizing your menu, you can filter for meals that fit your needs.

  1. How is the packaging sustainable?

Both [Hello Fresh] and Blue Apron have taken steps to minimize their environmental impact. They use eco-friendly packaging materials and have implemented recycling programs.

  1. Can I change my delivery address?

[Hello Fresh] and Blue Apron; allow you to change your delivery address. Log in to your account and update your information.

  1. How do I contact customer support?

You can contact [Hello Fresh] customer support by phone, email, or live chat. Blue Apron offers support through their online contact form or by phone.

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